10 Tips for Website Organization and Flow †updated from 2009!

10 Tips for Website Organization and Flow – updated from 2009! I am almost ready to launch a new website for The Essay Expert, and I have learned a LOT along the way. I decided to write my blog on the topic, and, as a reference, went back to an article I wrote almost seven years ago about website organization and flow. I knew very little then, but did share a few important tips. While some things have changed, some things have stayed the same. Here is my updated list, and a preview of The Essay Expert’s new website! 1. Don’t have more than eight (8) top menu items in addition to the Home tab. With new menu formats, I’ve increased this number from six (6) in my original recommendation to eight (8). The menu items on my new site will be About, Testimonials, Services, DIY/eBooks, Media, Blog, FAQs, and Contact. They fit nicely and simply across the top menu. 2. You don’t have to make the top menu items clickable. This is a change in my opinion from years ago. I think people used to expect the menu items to be clickable. Now all you need is clickable dropdown items. 3. Make your logo (generally the top left corner of every page) a link to your home page. This is still a best practice. Do it! And don’t assume people know to click the logo to get to the home page. Put a Home tab on the top navigation too – you can use an icon of a house to save space. 4. Use creative solutions to help people navigate longer pages. While anchor links are an established option for helping users navigate, there are a lot more solutions available now. For instance, use tabs on a page to allow users to choose the category of information that interests them. I will be using this option on my Testimonials page, where users can click on tabs labeled Executive, Mid-Level, Entry-Level and Admissions to see testimonials relevant to that category of service. Another option is a pop-up window that provides information without lengthening the page. I will be using this option for items like â€Å"Where our clients have been admitted.† If you do choose anchor links, these links can look like buttons. Design them to be congruent with your site design! 5. Review your site regularly for broken links and fix or delete them. And for any broken links within your own site, create a unique 404 page. This advice will never change. Constantly check for broken links! For 404, I have created a page with a Mark Twain quotation! Here are some famously creative 404 pages for your reading pleasure. 6. Give your website viewers information about how the service or product works so they are educated before they buy, and before they call you. Here’s how I’m doing it on my new site: I’m also improving the descriptions of each of my services so site visitors understand what they will be getting when they make a purchase. 7. Don’t send people away from a page if you want them to purchase something on that page. On my new website, I offer a complete â€Å"Resume and LinkedIn Success Package† (see above) that I expect to be the most common product people purchase. I also so have â€Å"a la carte† options available. But I will not mention those items until the bottom of the page. Any buttons at the top of my executive services page will keep people on the page, either with a pop-up or a link to a service on the page itself. They will have to read through my most popular items before they find other options. 8. Whenever possible, offer a main product with optional add-ons. On my â€Å"old† (current) site, I have learned, there are way too many options to choose from and people get confused as to which service is best for them. In my effort to accommodate everyone, I went a bit overboard. The new site will offer one main package with add-ons. I’m excited to have created a streamlined experience for new customers! 9. Scatter testimonials throughout your website. People want to know what other people are saying about you. Personally, even if I don’t read the testimonials on a site, I want to know they are there. Make sure if you offer different products that the ones most relevant to each product are on that product page. Also offer the opportunity for people to write reviews directly on your site! On my new site, I will have testimonials on each page as well as a full page of testimonials for anyone who wants to read more. 10. Highlight certifications, awards, and media appearances. What qualifies you to do what you do? Put it up front and center to gain credibility and trust! There are many more recommendations and best practices for websites that I haven’t covered here. I’d love to hear your comments and suggestions. And stay tuned for the launch of The Essay Expert’s new website†¦ coming soon! Category:Web Site TipsBy Brenda BernsteinMay 23, 2016

Guide for a Winner Dissertation on Principles of Psychology

Guide for a Winner Dissertation on Principles of Psychology Welcome to our third and final guide, guide for a winner dissertation on principles of psychology. This guide would prove to be very useful for students who are about to undertake dissertation assignments or research projects before they graduate. In order to make sure nothing goes wrong, we highly recommend that you read our first guide, 10 facts for a dissertation on principles of psychology, and our second guide, 20 dissertation ideas that will work for you. These guides are necessary to lay a good foundation of what you will be including in your dissertation. With that said, here are some steps to follow in order to write the perfect dissertation: Consider What You’d Like to Write About Writing a dissertation can be a tough task if you don’t even know what you are writing about. Furthermore, you should have some interest in a particular topic of Principles of Psychology too (although options are limited), so that you don’t demotivate yourself; this can result in a general lack of quality as far as the dissertation is concerned. Consulting your supervisor for advice is also highly recommended. Remember that you will be writing about something on Principles of Psychology ; it may be a query that currently holds hard beliefs, or perhaps you are trying to solve a problem, or even arguing over a particular thesis statement. Plan and Research Planning ahead of time and maintaining a good routine in order to ensure that you are on your way to completing a good dissertation helps a lot. In fact, if you don’t plan in advance, you will eventually end up delaying or submitting your work late, or maybe not at all. This could be very disastrous for the final reward you’ve been waiting for; i.e. your graduation. In order to save time, sort out specific questions that are strictly related to Principles of Psychology before you start researching. Don’t leave anything at all to a â€Å"last minute attempt† as it will cause you nagging problems in the end. It’s wise to finalize your dissertation weeks before the submission period, so you can proofread it several times and revise it accordingly. Thorough proofreading and making revisions would result in a spectacular dissertation copy that’s nothing short of plausible. How a Dissertation is Structured In order to include everything in this short guide, we’ve compiled a structural list that you should follow. Remember, this is a basic framework and the structure may vary according to your supervisor; therefore, you should consult him/her before proceeding. Here is the basic framework for composing a dissertation: Title, Name, Course, Date, Supervisor A Summary of the whole Dissertation Acknowledgments Table of Contents A brief outline and presentation of your problems/questions/thesis Main body for discussing facts, evidence, evaluation, analysis etc; should be well structured Correctly formatted list of credible sources that you used Appendices Other sections: references, methodology, procedure, literature review, executive summary, recommendations etc. (include these only if asked) Edit for High Quality Composition A dissertation should ideally be 100% original, but some institutions may approve a little plagiarism, if you may call it that. However, it’s expected that you compose a well-written, highly academic one that clearly demonstrates that you’ve researched thoroughly and found the correct evidence or scientific proofs to support your assertions or thesis. In the End†¦ It is considered compulsory to cite the sources you’ve used to compose your dissertation. If you don’t, your paper can be rejected due to plagiarism. You don’t want that, do you? Be crystal clear with your supervisors about the preferred method, technique or format they’d like to see in your dissertation and apply that in order to get acknowledgement for your hard work. That’s it! You can now write a winning dissertation on Principles of Psychology without any hitches whatever.

Walmart Assignment Example | Topics and Well Written Essays - 500 words - 2

Walmart - Assignment Example The business also pays the immigrant workers that have been hired less than the minimum wage reducing the costs but increasing production to satisfy the needs of consumers. Walmart stores have minimum factures and fittings. The stores also have self-service for the customers rather than full-services. Full services would increase the operation costs of the stores thus te company adopts self-service where the consumers gets satisfied at a reduced cost. The company also sells goods at discounted price to consumers to satisfy their needs at the lowest possible cost. Walmart is considered a service as the company employs many Canadians and the company is committed to provide Canadians with the best shopping experience in the marketplace through delivering low prices, exceptional customer service and involving the community (Roberts & Berg, 2012). The goals of Walmart also include respect for individuals, service to the customers and striving for excellence. This characterizes Walmart as a service. The short-term goals of Walmart are all aimed at provision of services to customers. Walmart is considered a product as it involves in production of goods to satisfy the needs of the customers. In the long term sustainability goals, Walmart is focuses in provision of goods to consumers at zero waste, to be powered 100% by renewable energy and to sell products and sustain the environment. The long-term goals of Walmart are aimed at provision of goods hence makes it to be considered a product. The behavior that Walmart has shown towards its employees includes putting pressure on hourly employees to work overtime without compensating the workers. Immigrant workers that are hired to clean the stores are paid less than the minimum wages. Women are also discriminated. The behavior is mainly to reduce the costs that Walmart uses in production of its goods and the services that they offer. The other

Long-Term Relationship Research Paper Example | Topics and Well Written Essays - 1750 words

Long-Term Relationship - Research Paper Example Performance based payments are preferred government financing method when the CEO if a company finds them to be practical and the contractor agrees them to their use. Performance based payments are contract financing payments which are not payments for accepted items. They are fully recoverable in the same manner as progress payments in case of default. It is not used in case of payments under cots-reimbursement line items when the contracts are assigned for progress payments based on a completion percentage and for those contracts which are awarded through advanced procedure of sealed-bid. Performance based payments are made on either a whole contract or a deliverable item basis unless it is prescribed by agency regulations. Financing payments which are made on a whole contract are applicable to the entire contract and not to specific deliverable items. Since the business can take the idea and form concept phase to full implementation phase then Performance based payments can help t he company is achieving good returns for the company. The quality of the work will improve since on the basis of delivery of goods, monies will be paid to them. Thus indirectly the performance of the business will improve as they will try to deliver the best results which they can. Advance payments are least preferred method of contract financing and should be used sparingly if at all. Other types of financing should be available to the contractor in adequate amounts. But credit and loans at excessive interest rates or other exorbitant charges are not considered reasonable available financing. Such type of financing is considered to be useful and appropriate in the cases where Contracts are solely for the management and operation of government-owned plants. It is used in contracts for research, experimental or development work with nonprofit education or research institutions. It is useful

College and Universities Should Teach Financial LiteracyManage Money Essay

College and Universities Should Teach Financial LiteracyManage Money - Essay Example One solution is to make financial literacy a part of the core curriculum for all colleges and universities in the United States. According to Annamaria (2010), financial literacy is the capacity to make sound financial judgments, and take workable actions about the current and future utilization and management of finances. Therefore, it is important for all individuals to be knowledgeable on basic financial information to enable them make right decisions based on their needs and income. There are several important aspects of financial illiteracy in the country. According to Braunstein et al (2005), lack of financial knowledge has increased the vulnerability of many consumers to heavy losses and deceptive business arrangements. This has resulted to some of the worst economic problems in the country such as the most recent financial downturn that was mainly caused by extensive consumer overleveraging. American universities and colleges can play a crucial role in empowering students wit h financial skills but historically, it has not been the case. College and university graduates play a critical role in making financial decisions in any economy, but for a long time financial literacy has been regarded as a ‘life skill’ acquired outside the classroom setting in United States (Thomas,2010,p60). In this respect, Thomas (2010, p67-68) notes that university administrators do not consider teaching financial skills a priority in their curriculums. However, recent changes such as increasing college fees, unpredictable job market in addition to various financial challenges that face students at school and after graduating has jolted authorities in higher learning institutions to review their stance. In view of these challenges, policy makers in the United States have indentified the need of introducing compulsory financial education in these institutions to enhance the capacity of students to make sound judgments in school and after graduating. According to Le wis(2008,p50), financial illiteracy is widespread among all American citizens, but low-income earners and people with no post secondary education are the most affected groups. A study conducted by Lewis (2008, pp56-89) found that minority groups especially African Americans and Hispanics had the lowest financial literacy level compared with other groups. In addition, American men have higher financial literacy level than women and as people grew older, their financial literacy increased (Lewis, 2008, p64). Thomas (2010) argues that economic, health and social wellbeing of the individuals, families and societies relies heavily on financial literacy. In this respect, the importance of financial education cannot be overemphasized. At individual level, financial literacy enables a person to plan for the present expenditures and save for the future. This includes developing pragmatic household budgets that enables people to prioritize on their expenses, create saving plans and make wise investment decisions. In addition, good financial education empowers individuals to manage their debts and make sound financial decisions for their retirement to ensure that they lead a financially secure life when they cease working (Thomas, 2010 pp 87-89). Moreover, financially literate people buy goods and services at lower prices and this enhances their savings and investments. In this respect, effective

Glimpse Of The Indian Society Media Essay

Glimpse Of The Indian Society Media Essay Media today presents a glimpse of the Indian society that is filled with images of tradition, romance, nationalism and familial love. Teeming with energetic music, vibrant colors and heavenly portrayals of Indian families, the audiences are easily cajoled into believing that these depictions are accurate representations of attitudes and beliefs of the Indian life. However, many times, the realities of life do not always approximate the images presented by the media. As a result, media sometimes start affecting the society in an ominous manner. One such issue that is distorted by the media is the dowry system. In the process of raising alarm bells, Bollywood films, TV shows and news media have exploited this issue too much and consequently, worsened its effect. The insatiable greed of the in-laws, which ultimately leads to torturing of brides, has been highlighted so many times by the media that the viewers minds no longer recoils from such phenomenon. Moreover, with the rising consum erism, higher standards of living and exposure to the masses through media, the desires of people for material wealth have also gone up, aggravating the malevolent system of dowry. The dowry system, the custom of making payments from the brides family to the grooms family at the time of marriage, has a long history in India. It stems out from the traditional upper caste practices of kanyadaan or gifting the virgin bride (). Traditionally, these gifts could range from anything significant to even small token of good wishes. Historically, the dowry system could have been established as a form of inheritance for women, because only men inherited the family property. Furthermore, it could have been a way of compensating the grooms family for the economic support that they would give to the new bride as women has little role as bread earners for the family, making them dependent on the in laws. However, in recent times with exposure to mass media, these tokens of gifts or dowry have transformed into substantial transfer of wealth from the grooms family to the brides family, becoming an important factor in marriage proposals. Most of the marriage decisions nowadays a re based on how much dowry is the brides family ready to give. Even if the bride and groom do not suit each other, their marriage is arranged based on the exchange of dowry between the families. (). However, in the current society, where even women act as economic contributors to the family, this system becomes trivial. Yet, it has only inflamed with time. Consequently, the Government of India could not do much to alleviate this issue. Even with the changes brought about by the Hindu Succession Acts of 1956, which gave women legal rights of inheritance, and Dowry Prohibition Act of 1961, which legally outlawed dowry respectively, this practice still continues mainly because of two reasons. Firstly, even though in recent times, the exposure to media decreased the support for dowry among women, it appears that women have started valuing the resources that their dowries bring to their families. The exposure to mass media increased the desirability of consumer goods, causing the newly wed couples to view dowry as a way of obtaining them (). The other reason is that parents of daughters still believe that a large dowry will ensure better treatment of their daughters by her in-laws. They believe that the dowry will increase their daughters standing in her new household as it will act as a signal of parental support of the bride. However, thi s belief is largely baseless and stems from medias misrepresentation of this issue through its different outlets. Dowry is a hot topic that many Bollywood films tried to address. Films like Lajja and Lage Raho Munnabhai try to create awareness about this issue by depicting extreme sequences. However, this path taken by the directors sometimes backfires. In Lajja, Maithilis parents give everything to fulfill the dowry demands put up by their in-laws. They lose their land, saved money and even take on loans for the dowry. Though, Maithili rebels and calls off the wedding, seeing her father being humiliated by the grooms family for dowry. Even in Lago Raho Munnabhai, Simrans father Lucky Singh goes on to appropriating an old age house, leaving 20 old men homeless because the grooms parents wanted the land on which house was built. These acts by the brides family do not take place in the real world. However, they are able to distort the views of audiences, who then start believing strongly in this system. Vivah A journey from Engagement to Marriage, another mainstream Bollywood film, also presents a distorted vision of the dowry system but towards the other extreme. In the film, the grooms father wants nothing more for his son than a virtuous and beautiful wife dowry is unimportant and unwanted (). As Poonams father is asked for a mere token, the viewers are assured that a dowry is unnecessary when two families are as well suited as these. These films, as a result, distort the way the society views the dowry system. The reality of dowry demands in India is quite different from its portrayal in Bollywood films. The images of the dowry system presented in these films are not usually what comes to pass for a woman after her marriage and the giving of her dowry. In Lajja, Maithilis parents tried to call of the wedding because Maithilis father could not fulfill all but one of their demands. This would never happen in the real world. Similarly, what Lucky Singh did in Lage Raho Munnabhai to fulfill the dowry is unlikely to be seen today. However, one would also not find someone like Poonams father- in- law, who declined the dowry given by Poonams father. There are still many Indian marriages, where the brides treatment at the hands of her in-laws is often tied to the amount of dowry they receive. Moreover, theses dowry demands sometimes do not end with the wedding (). The shameless greed of the grooms families in the form of dowry demands continue for years after the wedding, with suggestions of furth er gifts to be made-for celebrations of the birth, naming and initiation of grandchildren. Most of the Bollywood fail to show this aftermath of a dowry induced marriage. According to Bedi, the ever-increasing demands for dowry have led to an increase in dowry-related violence and death among young married women in India, with 8391 dowry death cases in 2010 alone. The violence that the women have to undergo, despite giving dowry, has increased exponentially with the demands of the every-growing dowries. This dowry-related violence is mostly prearranged attacks within the grooms house. Many of these attacks include severe burnings, poisonings, hangings, gunshots, sharp objects, and jumping from height, generally resulting in the immediate deaths of the women (). Furthermore, the victims do not report this due to fear of another attack. They have to accept this cruelty as the price of keeping their families intact (). In some of the dowry-induced marriages, women try to commit suicides in a bid to escape the abuse from her in-laws. However, other families try to take advantage of these cases by reporting the death caused by dowry violence as suicides an d protect themselves from trials. Media, in such cases, immediately tries to capitalize on them through films and TV shows. A recent Bollywood film, Teen Behenein is based on the real-life incident of combined suicides by three sisters, which occurred in Kanpur in 1988. Though this film has flaws in every technical aspect, including script, direction and acting, it still managed to receive praise merely because of the issue that it takes up. Teen Behenien seeks to make an important point about the kinds of sexual, social, psychological and physical violence that continues to be encountered by women. This film only takes the seed of its story from real-life incidents of combined suicides by three sisters, and then builds a narrative around it (). The director was able to influence the society by combining the fictional and non-fictional worlds. In order to profit, the director exploited the issue of dowry system by exploiting it. Satyamev Jayate, a reality TV, also tried hard to create awareness about dowry. Aamir Khan, a famous Bollywood actor, is the protagonist who reveals social issues that are prevalent in India which need to be addressed. In the dowry-focused episode, Aamir delineates that every hour one bride in the country dies due to dowry harassment. This certainly is not true. Consequently, he invites a few women who have been victims of the dowry system to speak about their torture. For instance, Komal Sethi spoke about how after being tortured to pay a hefty amount to her in-laws and husband, she was left to die in the US. Lecturer Nishana, who underwent a cosmetic surgery to please her husband, succumbed to the dowry demands of her in-laws and ended up committing suicide (1.5 million rupees that were given by her parents. Though, these cases depict the extremes that this system can go to, they leave a mark of the audience who begin to consider girls as burdens. Furthermore, the fact that Satyame v Jayate commercialized such sensitive issues to profit from them only undermines the validity of its claims. In a country, where film stars are considered as ideals, the distorted depiction of their personal lives can have a profound effect on society. Through the creation of superstars, media distorts the view of the Indian society on dowry. In India, film is the principal form of entertainment, and therefore, film stars are accorded a respect otherwise offer only to family elder and men of God(). An average of ten million people a day spend the equivalent of a days wages just to enter into a fantasy world of images of bad landlord, greedy industrialist, corrupt politicians and traditional virtues of virginity, devotion to God and family and service to men (). The protagonists, therefore, become the saviors of mankind and the actors start to be revered by the Indian public. According to Gokulsing and Dissanayake, star worship offer a mental escape from the pressures and poverty of everyday life and statements or actions made by big Bollywood stars, like Amitabh or Shahrukh, can have great effects on public attitudes. In high profile and star-studded marriages, the dowry worth fortunes are given; however, just as a custom. Millions of rupees in cash, gold, along with luxurious cars are given by the brides family, but this is not a compulsion and is given just out of generosity. However, the masses get influenced when they see this on the televisions and their desires increase many- folds. They start dreaming of lavish wedding and end up making brides lives miserable, ruining their families and turning the concept of marriage has been turned into a transaction, without any importance placed on the people or the relationship (). As a result of the societys distortion view of the dowry system, in many parts of the country, the birth of a girl is not seen as an event to celebrate. Unlike the loving parents of Poonam in Vivah, the thoughts of many Indian parents are not positive at the birth of a daughter (). The lyrics of an old Indian chant used in Punjab Eat the jiggery, spin the cotton, you should not come, send your brother suggests that the birth of a girl is seen as an event of sorrow. There is no singing or celebration, as the parents have to start worrying about the dowry. Girls become a drain of familys money, unlike boys who create income for the family and stay to take care of his parents in their old age (). This belief has skewed the sex ratio in India, fostered by sex-selective abortions and infanticides. Matrubhoomi, a Bollywood film, is set in a hypothetical village in India without women. The film tries to bring forth the message that if the rampant female infanticide and feticide were to cont inue, then there would be a time where there will be no women left. However, this film failed in its goal. The film is so extreme that the audience could not digest it and the film only succeeded at undermining the seriousness of this issue. The numerous representations of dowry system on both big and small screens, it seems to be distorting to an extent. Since the introduction of mass media in the Indian society, views of the people on the dowry have change significantly. The system, which was initially meant as a form of inheritance for women, changed over time because of its misrepresentation by media. The increasing exposure to media coupled, which increased the desirability of consumer goods, transformed this system into a substantial transfer of wealth from the brides family to the grooms and made dowry an important factor determining marriage decisions. Furthermore, recent films like Lajja, Vivah or Teen Beheinen only distorted the societys view on dowry by showing extremes situation that are highly unlikely to occur. On the other hand, TV shows like Satyamev Jayate tried to commercialize this issue; however, undermined its validity in the process. In addition, medias depictions of lavish weddings of media persona lities, increases the dowry systems prevalence as more and more people try to emulate their ideals. Dowry system, therefore, has become a big problem in India and has led to practices of female infanticide skewing the sex ratio in India. In drawing this paper to a close, it is clear that the problem of dowry is only intensified by media. Until media becomes more responsible in its depiction of the dowry system, leaving aside the monetary intentions, this problem will continue unabated.

Female Rebellion In Aurora Leigh and The Lady in the Looking-Glass Essa

Female Rebellion In Aurora Leigh and The Lady in the Looking-Glass   Ã‚  Ã‚  Ã‚   Women of both the ages of Victorian and early Modernism were restricted from education at universities or the financial independence of professionalism. In both ages, women writers often rebelled against perceived female expectations as a result of their oppression. To lead a solitary life as a subservient wife and mother was not satisfactory for writers like Elizabeth Barrett Browning and Virginia Woolf. One of the most popular female poets of the Victorian era, Elizabeth Barrett Browning, illustrated "a woman's struggle to achieve artistic and economical independence in modern society" (Longman P.1858). Many Victorian critics were shocked by Barrett Browning's female rebellion, which was rare for the era. With her autobiographical epic poem, Aurora Leigh provoked critics who were "scandalized by its radical revision of Victorian ideals of femininity" (P.1859). In the age of Modernism, women were finally given the some rights to a higher education and p rofessionalism i n 1928 (p.2175). However, female poets of early Modernism, such as Virginia Woolf, were raised in the Victorian age. Rebellion toward "Victorian sexual norms and gender roles" (P.2175) are reflected in Woolf's modern literary piece, such as The Lady in the Looking-Glass: A Reflection. Also echoed in the piece, is how Woolf   "never lost the keen sense of anguish nor the self-doubt occasioned by the closed doors of the academy to women" (P.2445).      Ã‚  Ã‚  Ã‚  Ã‚   Both of the female protagonists, Aurora of Aurora Leigh and Isabella of The Lady in the Looking Glass: A Reflection, represent the rebellion and self-doubt of their female writers. Aurora rebels against the Vi... ...r letters, they were all bills" (P.2456). The rebellion ultimately led to emptiness, as Isabella chose not to have relations to preserve her freedom.      Ã‚  Ã‚  Ã‚  Ã‚   Both Aurora Leigh and The Lady in the Looking Glass: A Reflection help define female rebellion from Victorian and Modernism eras.   The portrayal of the nature of the rebellion differs between the eras. The Victorian protagonist was more innocent in her struggle to gain independence. When that independence was achieved, it was like discovering a new religion. On the other hand, the Protagonists if the modernism era no longer were innocent in her rebellion. Forced to live a solitary life to seal her independence, she was hardened by the memories of the Victorian ideals for women.    Longman. The Longman Anthology of British Literature, vol. B. Damrosch, D. NY, LA: Addison Wesley Longman.